TikTok is introducing a new feature that enables them to reduce the amount of AI-made media appearing in their feeds. This move comes as the platform disclosed that it now features over 1 billion AI videos.
Trial and Implementation
The update is undergoing trials over the coming weeks before a widespread release. This advancement comes amid a rise in AI content, driven by emerging video-generation tools.
AI Content on Other Platforms
It has been noted that nearly one in 10 of the quickest rising channels on a competing service only show clips produced artificially. A significant portion of this material is classified as mass-produced AI material, a phrase for inferior, factory-style content that is frequently nonsensical or dreamlike.
Based on user feedback that many people enjoy content produced via AI tools, ranging from AI artwork to informative clips, and we want to provide users the option to adjust the amount of that, according to their own likes,” stated a platform representative.
Volume and Proportions
TikTok shared that there are presently 1.3bn videos on its app labeled as made with AI. In total, over 100 million media items are added to the platform daily, making clips made by AI a limited part of its overall inventory.
How to Adjust Settings
Users will be able to decrease or raise the level of artificial media they see by using the content preference feature in the platform and selecting AI-made media. Other topics that are already be modified under the setting include current affairs, clothing, cosmetics, and dance.
Content Labeling and Policies
TikTok’s guidelines require creators to tag lifelike artificially created content, and it forbids harmful fake videos of well-known individuals or crisis events. Any realistic AI video that is unmarked can be deleted under its community policies.
Additionally, the app will henceforth add an “AI-made” tag to content produced via its proprietary AI systems, or flagged by an industry-wide initiative for recognizing AI-generated material. This measure is intended to stop users from trying to circumvent the disclosure requirement.
AI Literacy Programs
The company is furthermore establishing a two million dollar awareness program for specialists and institutions to produce informative material about responsible artificial intelligence. This program will benefit charitable organizations dedicated to training programming and robotics.
Platform Protection
The platform has justified its moderation strategy, during discussion over intentions to lay off hundreds of content moderators in the United Kingdom. It is expected to cut 439 jobs in its user protection team in the UK capital, with labor groups and online safety experts expressing worry that people are being substituted by machine-led review.
A trust and safety lead stated that people-led review would remain essential, but artificial intelligence can safeguard staff by eliminating the most harmful content prior to it gets reviewed by staff. The platform announced a 76% decrease in shocking and graphic content handled by human moderators over the previous year due to intervention by its automated systems.
It is vital to integrate staff and AI to maintain a secure environment,” the official commented. “We’ll have humans as integral to the approach, but we additionally believe it’s very important to reduce exposure to dangerous material as quickly as possible, which is the area in which a significant AI assistance is really helping us operate efficiently.”
